Due Diligence - It's not just for investments

Written by Harriet Diamond

Love it when I see this! I’ve done the work for you!

I get so excited when I see information that supports why I am selling our products and supports my process for the intense research I’ve done on so many companies and their products.

Harvard Business Review (March 30, 2010)

Some "Natural" Products Are Far from It

Nearly 75% of so-called "natural" personal-care products are not so natural, according to a study by consulting firm Kline & Company. The overwhelming majority of products that Kline surveyed in the U.S., Europe, Asia, and Brazil are mostly made of synthetic materials with just enough natural ingredients thrown in to appeal to consumers. In certain countries, standards are so loose that manufacturers can add a flowery label and call virtually any personal-care product "natural."

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